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 CHAD OCHOCINCO OF THE CINCINATTI BENGALS TEAMS UP WITH TAPOUT MOUTHGUARDS AND PERFORMANCE BANDS

FAMOUS WIDE RECEIVER ENDORSES TAPOUT AND ROUNDS OUT TAPOUT PRO TEAM WITH OTHER PROS LIKE PATRICK KANE, DEXTER MCCLUSTER, TARYNE MOWATT AND JAKE ELLENBERGER

NEW YORK, June 13th, 2011 – Known for his golden smile, athletic prowess and in-your-face attitude, Chad Ochocinco, wide receiver for the Cincinnati Bengals, is taking to the field in style with TapouT Mouthguards and TapouT RealG Performance Bands. "Ochocinco is the perfect athlete to represent the TapouT brand and its energy and intensity," said Chris Circo, CEO of Battle Sports Science. "Fans absolutely adore Chad's rule-breaking enthusiasm and passionate devotion to sports. This is evident in the relationship he maintains with his over 2 million Twitter followers."

Professional athletes across all team sports have embraced mixed martial arts training for both physical and mental conditioning. MMA has replaced the more traditional training methods like running and weight lifting with many pros due to the intense level of cardio and the core strength advantages. Others feel the gained confidence, adrenaline rush and its technical aspects are unmatched by any other form of training.

Chad Ochocinco joins Chicago Blackhawks hockey great Patrick Kane, Kansas City Chiefs superstar running back Dexter McCluster, Super Bowl winning running back Pierre Thomas from the New Orleans Saints, two time national champion and ESPY award winner Taryne Mowatt and MMA fighters like Jake Ellenberger, Travis Browne and many others in representing TapouT Performance Products.

Produced by Battle Sports Science, in partnership with Authentic Brands Group, the TapouT Mouthguard is an innovative mouth protection system so advanced that it rivals the safety and performance of custom-molded mouthguards that cost hundreds of dollars - yet the TapouT Mouthguard is available for a fraction of the cost. The design of the TapouT Mouthguard has integrated channels that remain open so athletes can more easily breathe - oxygenating muscles and maintaining ease of speech. In addition, in independent testing of athletes performing basic performance tests, there were increases in performance across the board when wearing the TapouT Mouthguard.

Athletes who wear TapouT Mouthguards benefit from maximum impact protection and perfect-fit technology leading to improved performance on the field. Not only will Ochocinco be protecting his mouth in style with the mouthguard, he'll also be sporting the new TapouT RealG Bands and the TapouT RealG Sweatbands. The bands provide unmatched durability and style with real magnetic technology embedded in a dual layer medical grade silicone.

CONTACT:

Gina McDevitt
Battle Sports Science
(402) 770-4278
gina@lukasmcdevittcommunications.com

Nancy Carlson
Authentic Brands Group
(212) 760-2417
ncarlson@authenticbrandsgroup.com

About Authentic Brands Group LLC

Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG's mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through bestin-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, TapouT MPS, TapouT Pro, TapouT Vintage, Silver Star Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand.
www.authenticbrandsgroup.com

For more information on Authentic Brands Group holdings: www.tapout.com, www.buysilverstar.com and www.sinisterbrand.com

About TapouT
Founded in 1997 by Mask, Punkass and Skyskrape, TapouT is the first brand to represent the sport of MMA. From humble beginnings when the brand was sold at underground events, TapouT has become synonymous with the sport and is the most recognized MMA brand in the world. Athletes and millions of global fans wear TapouT as a badge of honor as it symbolizes the brands fighting spirit and that quitting is never an option. TapouT's worldwide movement is founded on Mask's conviction that anything is possible if one simply believes…

About Chad Ochocinco
Ochocinco completed a singular NFL achievement in '06 – winning a fourth consecutive conference receiving yards title. He won the AFC race by the same three-yard margin (1369-1366) that he had in the NFL yards race, as the No. 2 league yardage-maker was Marvin Harrison of Indianapolis. Since the establishment of the American and National conferences in 1970, no one else has led a conference four years in a row, and only two other players have won as many as three in a row. Tim Brown of Oakland and Jerry Rice of San Francisco posted three-year streaks, both from 1993-1995, Brown in the AFC and Rice in the NFC.

About Battle Sports Science
Based in Omaha, Nebraska, and founded in 2009, Battle Sports Science focuses on enhancing safety for athletes. The company is dedicated to sports safety; producing products through science, research, innovation and development, and bringing them to market. For more information go to www.battlesportsscience.com

 ABG OBTAINS EXCLUSIVE USE OF
MARILYN MONROE PHOTOGRAPHS

ICONIC PHOTOGRAPHERS GREENE, KELLEY AND BERNARD UNIFY ABG’S MARILYN MONROE STRATEGY

NEW YORK, June 9th, 2011 – Authentic Brands Group (ABG), in addition to its recent acquisition of The Estate of Marilyn Monroe owned in partnership with NECA, Anna Strasberg and Anna Freud Center, announced today it has consolidated the licensing efforts of the Marilyn Monroe brand by signing exclusive agreements to represent the Marilyn Monroe photography of Milton H. Greene, Tom Kelley and Bernard of Hollywood – who together produced the most celebrated and recognized photographs of Monroe.

“Marilyn Monroe occupies a one-of-a-kind, iconic position in film history and American culture,” said ABG CEO Jamie Salter. “Having the exclusive rights to license these photography collections along with her name and likeness is significant because for the first time the Marilyn Monroe brand will be unified worldwide.”

The renowned collections document the life and career of Marilyn Monroe from the time she was discovered in Hollywood and pursued a modeling career, through her movie career and marriages to baseball legend Joe DiMaggio and playwright Arthur Miller, and up until her death in 1962. The collections represent her independence and capture her unprecedented artistic contribution.

ABG will license Monroe photography with her name and likeness not only for consumer goods, but also for creative marketing and advertising campaigns. In addition, ABG will roll out a multi-tier marketing and distribution strategy including high-end luxury collaborations with partners such as Dolce & Gabbana amongst others. ABG’s newly signed mass, mid-tier and specialty licensee partners include Bioworld, Dreamwear, Nova Wines, InCase Designs, Alien Workshop and more.

For half a century, Marilyn Monroe has been recognized as the most iconic female personality transcending Hollywood glamour. ABG will reflect that image by working with best in class licensees who have the same goals.

For licensing inquiries:
Noah Gelbart
ngelbart@authenticbrandsgroup.com
212-760-2410 x 2421

Jordan Goodman
jgoodman@authenticbrandsgroup.com
212-760-2410 x 2417

Corey Salter
csalter@authenticbrandsgroup.com
212.760.2410

About Authentic Brands Group LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG’s mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, TapouT MPS, TapouT Pro, TapouT Vintage, Silver Star Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand. www.authenticbrandsgroup.com

For more information on Authentic Brands Group holdings:
www.tapout.com, www.buysilverstar.com and www.sinisterbrand.com

FACEBOOK: www.facebook.com/marilynmonroe

KEVIN HARVICK INC. ANNOUNCES MULTI-YEAR SPONSORSHIP AGREEMENT WITH MIXED MARTIAL ARTS APPAREL BRAND TAPOUT

KERNERSVILLE, N.C. (February 1, 2011) Kevin Harvick Inc. (KHI) announced today a multi-year partnership with world-renowned mixed martial arts (MMA) apparel brand TapouT, an Authentic Brands Group company. TapouT will make its NASCAR debut at Las Vegas Motor Speedway on March 5, 2011 as sponsor of the No. 2 Chevrolet Impala in the Nationwide Series event with driver Elliott Sadler. KHI co-owner Kevin Harvick will also carry the world renowned black and white logo on the hood of the No. 2 TapouT Chevrolet Silverado in the Truck Series race at Michigan International Speedway in 2011.

This partnership marks an unprecedented expansion for the TapouT brand, which to date has only sponsored MMA fighters and events. With the rise in popularity of MMA, TapouT is now

Co-founders of TapouT, Skyskrape and Punkass, believe that NASCAR and MMA fans alike will be excited about the company's new sponsorship venture.

Punkass echoed Skyskrape's sentiments. "There are so many crossover fans that will love to see TapouT breaking ground into other competitive sports."

Fellow MMA fan and supporter Kevin Harvick is also looking forward to the opportunity to help

"TapouT has become one of the most well known brands in sports," said Harvick. "To have the opportunity to become part of the TapouT organization means a lot to not only me, but the KHI racing family. DeLana and I are very excited about this program and look forward to kicking it off in Las Vegas."

"TapouT is coming on board with us in the perfect NASCAR market to launch our partnership," said Sadler. "When you think of Las Vegas you think of all the historic fights that have been held in that town. I'm a huge fan of mixed martial arts and TapouT apparel. They have some really bold designs that will definitely be appealing to NASCAR fans. We're going to work very hard to get these guys into victory lane in Vegas and work really hard to market the TapouT brand to all of the NASCAR fans."

The multi-year sponsorship includes co-branded Kevin Harvick and TapouT product launching in Spring 2011.

About Kevin Harvick Inc.:
Kevin Harvick Inc. (KHI) enters 2011 celebrating 10 years of NASCAR racing. From the start, co-owners Kevin and DeLanaHarvick set a goal to become leaders within the industry. With two Truck Series championships to their credit, the organization has built a reputation of integrity and competitiveness within the NASCAR community. KHI is housed in an over 80,000 sq. ft. facility located in Kernersville, N.C. This season, the organization will field three full-time NASCAR Camping World Truck Series teams and two full-time NASCAR Nationwide Series teams, competing for the drivers and owners championships in each series. With a roster comprised of both up-and-coming and veteran championship-caliber drivers, KHI continues to establish itself as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit .
www.KevinHarvickInc.com

About TapouT:
Founded in 1997 by Mask, Punkass and Skyskrape, TapouT is the first brand to represent the sport of MMA. From humble beginnings when the brand was sold at underground events, TapouT has become synonymous with the sport and is the most recognized MMA brand in the world. Athletes and millions of global fans wear TapouT as a badge of honor as it symbolizes the brands fighting spirit and that quitting is never an option. TapouT's worldwide movement is founded on Mask's conviction that anything is possible if one simply believes…
www.TapouT.com

About Authentic Brands Group LLC:
Authentic Brands Group is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. A New York based company, ABG's mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, TapouT MPS, TapouT Pro, TapouT Vintage, Silver Star Casting Company, Iron Star, Hitman Fight Gear and Sinister brands.
www.authenticbrandsgroup.com

For more information, contact:

Nancy Carlson
VP, Marketing
212.760.2417
ncarlson@authenticbrandsgroup.com