At the core of all ABG brand initiatives is storytelling. We create original and compelling digital content that builds off the foundation of our brand assets and is designed to extend the brand narrative and engage audiences.
By categorizing the content we create, we're able to measure user engagement and project the performance of various assets.
With access to 242 million social media followers, we analyze data to inform our overall digital strategy and business initiatives.
Utilizing our portfolio of celebrities and our proprietary Winston platform, we leverage mega, middle, and micro influencers to tell our brand stories.
ABG's Digital Innovation Group has been covered by leading technology and fashion publications, highlighting its cutting-edge Winston platform and strategies.