ADWEEK: Shaquille O’Neal and Zappos Help Kids in Need This Holiday

Each year, NBA legend Shaquille O’Neal takes on the role of Shaq-A-Claus, delivering toys to children in need. This holiday season, Shaq has partnered with Zappos to spread even more cheer. Zappos will match every toy donated by customers on Black Friday and Cyber Monday, some of which will be donated by Shaq himself while visiting Zappos’ hometown of Las Vegas, and Boys and Girls Club locations in his hometown, Newark, New Jersey.

Read the full article on