WWD: ABG Inks Deal With Cannabis Company Tilray, Inc.
Authentic Brands Group has signed a long-term, revenue-sharing deal with Tilray Inc., a British Columbia-based public cannabis company. Under the terms of the deal, consumer cannabis products will be developed, marketed and distributed where legal for brands within the ABG portfolio. The U.S. and Canada will be among the first countries where potential merchandise such as muscle wraps under the Greg Norman name, sunscreen for Spyder, and muscle and joint cream for Prince, will be sold.
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