WWD: Thalia Debuts Haircare Brand, Adria by Thalia
Pop star turned entrepreneur Thalia Sodi is launching a hair product line called Adria by Thalía. Featuring a variety of haircare essentials, the line includes The Foundation shampoo, The Nourisher conditioner, The Stylist styling foam, The Big Deal volumizing spray, The Refresher dry shampoo, The Perfectionist hair spray and the All in Wonderful all-in-one spray, all of which are priced below $10.
Adria by Thalia launches Jan. 24 at most Walmart doors, and will roll into select Target doors in January, as well as Target.com. The line will also have a stand-alone web site.
Read the full article on WWD.com.