HomeWorld Business: Thalia Sodi Named LumaBella Brand Ambassador

Spectrum Brands has partnered with Thalia Sodi as its beauty ambassador for LumaBella haircare accessories. The announcement comes with the launch of the company’s “Smarter Technology. Better Beauty” campaign, which features micro-influencer-created content inspired by first-hand experiences with LumaBella products.

The LumaBella line additionally features four new products, Keratin Touch Dryer, Keratin Dual Touch Styler, Keratin Touch Wand and Keratin Curling Iron, each equipped with micro-conditioners proven to allow styling without damaging hair.

Read the full article at www.homeworldbusiness.com.