WWD: ABG and Bellevue Brands to Launch Elvis Fragrances

Screen Shot 2019-07-08 at 9.45.37 AM.png

Authentic Brands Group and Bellevue Brands have partnered to launch the Elvis Presley fragrance collection this fall.

Inspired by the “King of Rock ‘n’ Roll,” the Elvis Presley fragrance collection features four enticing scents that celebrate the rebellious spirit, passion and individuality of one of the world’s most iconic artists and entertainers. The fragrances Legend and Forever are offered in variations for men and women, each capturing distinctive elements of Elvis’ essence.

Read the full article on WWD.com.