Hypebae: Juicy Couture Signs With The Batra Group to Target European Market

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Authentic Brands Group, owner of the Juicy Couture brand, has signed a long-term license agreement with London-based apparel and accessories company, The Batra Group.

With this change, the brand aims to introduce a new range of apparel, accessories, footwear and handbags targeted towards the European market for the Spring/Summer 2020 season.

The Batra Group will be creating an exclusive collection for the brand with designer Amy Gibson, who is well-known for her work with Beyoncé and Adidas for Ivy Park.

Read the full article at hypebae.com.